Transcript Revenue had been declining for several years when I arrived. Not months. Not quarters. Years. In that situation, most teams make the same mistake. They try to improve performance by adding tactics. I don’t start there. I start with one question. Are we even solving the right problem for the right people? To be …
The Best Marketing Takes Time Great marketing is like great barbeque… magical. The thing that makes barbeque so ridiculously good is that, if done right, it can arguably be better than a steak, better than lobster, better than most anything you can eat. And it often starts with a mediocre cut of meat – brisket. …
Fixing revenue issues can be a frustrating challenge. No more than in a B2B business. Learn how your beginnings, a bit of business theory, and recent statistics frame the source of your difficulties. More importantly, learn what you can do about it. https://vimeo.com/manage/524300335 Full Transcript Increasing revenue. It’s a big deal to everybody. So let’s …