A co-hosted workshop for Triangle business owners
What’s Keeping Your Business From Being Worth More?
Find the hidden issues dragging down value, slowing growth, and making your company worth less than it should be.
The Value Gap is a practical morning workshop for owners who want to see what’s lowering the value of their company and what to fix first.
When
Tue, Oct 27 · 8:00 to 11:30 AM
Where
McKimmon Center, Raleigh
For
Owners of $2M to $50M companies
Seats
Limited to 30 owners
The Value Gap
The distance between what your business is worth today and what it could be worth.
Current estimated value
$4.2M
The Value Gap
$5.8M
Desired value
$10M
Example figures for illustration.
Nobody can promise you millions, and nobody at this workshop will try. The question you’ll work through all morning is:
"What has to change in this company for the market to value it differently?"
Why this workshop
Most owners judge value through one lens.
Usually it’s revenue, profit, or a rough multiple. The people who decide what your company is worth look at it differently. Each one sees risks you may not.
The Value Gap puts those perspectives in one room, so you can spot the gaps before they get expensive.
A buyer asks
Will this keep running after the owner steps away?
A lender asks
Is the cash flow steady enough to lend against?
A broker asks
What will a buyer discount, and why?
A landlord asks
Will this company outgrow the space, or the lease?
A key employee asks
Is there a future here for me?
An advisor asks
Which problem costs the most if nobody fixes it?
The Value Gap Workshop
5 Advisors. One Clearer Picture of Value.
Each advisor looks at your business from a different angle, so you can see what’s lowering value and what to fix first.
One question, five angles
Every advisor answers the same question: What could be reducing the value of this business?
No selling from the stage
The advisors are in the room to help you diagnose issues. Five sales pitches would waste your morning.
What you'll do
You'll score your own company as the morning goes.
This is a working session. As each advisor covers their area, you rate your business against what you’re hearing.
By the end, a picture comes together. You’ll see where the business is strong, where value is leaking, and which issue deserves your attention first.
Your day at a glance
Morning workshop
8:00 to 11:30 AM
Optional video shoot
Your 15 minutes, between 1:30 and 4:30 PM
1
8:00 AM
Light breakfast and coffee
Pick up your scorecard at the door.
2
8:30 AM
Framing the Value Gap
What the gap is, how scoring works, and the ground rules for the morning.
3
What a buyer sees
Business broker.
4
Is the revenue repeatable?
Revenue and marketing.
5
Does it run without you?
Human resources.
6
The two biggest obligations
Banking and commercial real estate, together.
7
Break and tally your score
See all your scores side by side.
8
Two small-group rounds
Talk through your results with the advisors and other owners.
9
Score your business and take action
Every owner writes down their scores and knows the actions to take first.
10
11:30 AM
Close
The morning program ends. You’re free to go.
Optional afternoon · Registration bonus
Leave at 11:30. Come back for your shoot.
Your seat includes a free professional video shoot. Reserve a 15-minute time when you register, head out after the morning, and come back to McKimmon Center that afternoon.
-
11:30 AM to 1:30 PM
Take your afternoon back
Grab lunch or head back to the office. While you’re out, we turn the room into a studio.
-
1:30 to 4:30 PM
Your 15-minute video shoot
Come back at the time you reserved. Sit down, talk about your business, and the crew handles camera, lights and sound.
-
After the event
A finished 30-second video
Use it on your website, on social media, in proposals, or anywhere else you want it.
Shoot times on Oct 2712 slots available
- 1:30 PM
- 1:45 PM
- 2:00 PM
- 2:15 PM
- 2:30 PM
- 2:45 PM
- 3:00 PM
- 3:15 PM
- 3:30 PM
- 3:45 PM
- 4:00 PM
- 4:15 PM
You’ll pick your time right after you register.
8K cinema camera · Professional lighting · Canvas backdrop · Pro sound
See the full offer ↓
You'll leave with
A clearer picture of where your business stands today
The area most likely holding your value back
One concrete priority to work on next
You don’t need a list of 37 things to fix. You’ll leave knowing which one comes first.
Who it's for
Owners and CEOs of established Triangle companies
$2M–$50M in annual revenue
Planning to sell in two years, in ten, or never? It doesn’t matter. A more valuable company is a better company to own.
You'll get the most from this morning if your company still depends heavily on:
- You, the owner
- A few key employees
- A handful of large customers
- A particular facility or lease
- Processes that live in people's heads
Your facilitators
Five Triangle advisors. One room.
Revenue & Marketing
Steve Doyscher, MBA
President, B2B Growth Coach
Whether your company has a repeatable revenue engine. Demand, positioning, pipeline quality, customer concentration, and how much growth depends on you.
Business Broker
Van Daughtry
President, Van Daughtry Consulting
How buyers look at your company. Valuation, transferability, buyer readiness, owner dependence, and the documentation a deal requires.
Banking
Amy Hoke
Business Development Officer, Fidelity Bank
How your business looks to a lender. Cash flow, debt capacity, credit, financial reporting, and anything that could limit your access to capital.
Commercial Real Estate
Diego Muñoz
Broker in Charge, KW Commercial
How your facilities affect value and flexibility. Lease terms, location, capacity, occupancy costs, and the choice between owning and leasing.
Human Resources
Jennifer Murray, MBA, SPHR
President, Onboard Solutions
Whether the company can run without leaning too hard on particular people. Leadership depth, key-person risk, retention, culture, and succession.
FAQ
Questions owners ask
Is this a sales pitch?
No. There’s no selling from the stage. Each advisor spends their time helping you diagnose what could be holding your value back.
Do I have to be planning to sell?
No. The morning is about building a more valuable company, whether you plan to exit in two years, ten years, or not at all.
Why is registration capped?
You’ll be scoring your own company and talking with the advisors. Keeping it to about 30 owners makes that possible.
What does it cost?
Seats are $129. Light breakfast and coffee are included.
When and where is it?
Tuesday, October 27, 8:00 to 11:30 AM, at McKimmon Conference Center, 1101 Gorman Street, Raleigh, NC. Light breakfast is served at 8:00 and the program starts at 8:30.
Registration bonus · 12 shoot times
A professional video shoot, free with your seat.
Your seat can also come with a free professional video shoot. The afternoon of the workshop, we're filming 12 owners at McKimmon Center, starting at 1:30 PM. You'll pick your time right after you register, and you'll get a finished 30-second video to use on your website, on social media, in proposals, or anywhere else you want it.
- 8K cinema camera
- Professional lighting
- Canvas backdrop
- Pro sound recording
12 slots available. You'll book yours right after you register.
REC
OCT 27 · 1:30 PM
Typical going rate
$1,500 to $2,500
For 12 registered owners
FREE
Included with your $129 seat
12 shoot times · from 1:30 PM
Going rate reflects typical pricing for a professionally produced 30-second business video.
See where your value stands.
Spend one morning with five advisors and leave with one clear priority for your company.
- Tuesday, October 27, 8:00 to 11:30 AM
- McKimmon Conference Center, 1101 Gorman Street, Raleigh
- Limited to 30 business owners
Reserve your seat
Seats are limited to 30 owners.
Five advisors. One clearer picture of value.
The Value Gap · Tue, Oct 27
Reserve Your Seat