Free Event – Getting to $20 Million
Apex, NC – Wednesday, May 24th
Free Event
Getting to $20 Million
Apex, NC – Wed, May 24th
Steve doyscher
The marketing expert with proven tools to build your revenue pipeline
Steve doyscher
The marketing expert with proven tools to build your revenue pipeline
Get the tools and help you need to level up your revenue pipeline
Your Marketing Blueprint
Gain Clarity
3-Session
Clarity Workshop
In 3 sessions, make it clear to prospects why they should be clamoring to get on your calendar
See Results
Campaign & Tech
Workshop
Learn how to track your marketing efforts and receive help getting your online house in order
Maximize Outcomes
Tactical Working
Sessions
Increase the effectiveness of your communications and streamline your team’s processes
We Fix Broken Marketing:
- Understand the gaps you have in generating revenue and fix them
- Collect data and turn it into actionable information
- Focus on 3 keystone pieces of tech for growth
- Build a modern marketing machine – critical to winning business today
- Leverage marketing to gain loyalty and reduce attrition
- Build an action-oriented culture
Our Methods Work
Marketing consultant, Steve Doyscher, leverages 3 degrees and 25 years of experience marketing companies of all sizes.
Here are a couple video testimonials of the results.
2024 - Invest in building value now
- Higher prices
- Stronger value proposition
- Stranger brand building
This makes sense because inflation forces the introduction of higher prices to maintain quality. So, in order to justify these prices, companies need to invest in stronger value proposition and brand building.
Additionally, bolstering value enhances downstream promotional activities (paid, earned, and owned media) if done correctly. We can help.
*Source: The CMO Survey – September, 2022
Marketing Value
Inflation can be difficult for companies to navigate, but I think this information might be helpful. So, let’s start off with a price. Prices are based on a couple of things. How much it costs you to bring your goods and services to market. And then also the margin that you need to make to be profitable. Now above your price, you’ve got something called consumer surplus or customer surplus.
And this is the value that people see above and beyond the price that you’re charging. A good example of this: Let’s say you sell something for $1,000 and people see that it’s worth maybe $1,100. So, you have people that are interested in that price point because they value it above what they’re paying. Now, let’s say that people value it at $1,500. You’ll have a whole lot more people that are interested in purchasing this.
Now, with regards to inflation, a lot of times what people will do as costs rise, the pricing that they charge rises along with it, and that’s all they do. The problem with this is they’re going to be driving people away because those people don’t see as much value in what you have to offer.
What you can also do, what companies will do is you can lower your price actually, and reduce your margin in order to stimulate demand. The problem with that is you’re painting yourself into a corner where you’re trying to make up your margin in volume. The third thing you can do, of course, is to reduce your costs and reduce your quality. But that’s another video altogether.
Something else that you can do is increase the perceived value of what you have. A couple of ways to do this is to increase the value of your brand and to sharpen your value proposition. So, in doing this, you’ll be able to at least maintain, if not increase the number of customers and clients that you have while maintaining your margin as your costs increase.
say goodbye to haphazard marketing
If you’re spinning your wheels trying to make progress with your marketing, you’re not alone. The Essential Marketing Workshop for Leaders shows you how to level up marketing teams, sales enablement efforts, and your entire revenue pipeline.
How?
By distilling over 20,000 hours of experience in building teams and strategies for agencies, fortune 1000 companies, and small businesses into a repeatable framework that teaches leadership-level marketing.
You’ll gain the tools needed by all businesses that struggle with disjointed, outdated marketing efforts. Discover what is holding you back, align your teams, and empower your business for success.
You’ll get up and running fast with exercises and frameworks that you can immediately use in your business.
Over 4 hours of on-demand training
Check out this sneak peek montage
Accompanying 70-page workbook reinforces learning and keeps your new tools handy
Using this system you will learn:
- Potential gaps you have in generating revenue and how to fix them
- How to collect data and turn it into actionable information
- The 3 keystone pieces of tech you need to focus on
- Why a modern marketing machine is crucial to winning business today
- The components of building a roadmap to marketing success
- How to use marketing to gain loyalty and reduce attrition
- The building blocks of creating an action-oriented culture
This workshop is for:
Owners &
Board Members
You need no-nonsense answers to revenue questions. Knowing how marketing works will help you read between the lines when analyzing reports – helping you to identify potential gaps and shortfalls. This knowledge will lead to more fruitful meetings and better results.
The C-suite
In your position, you need to understand the best investments to compete and scale. The tools you will learn will equip you to understand how to develop a marketing function in your organization that enables your sales team to win.
Sales Leaders
You need more from your team. Higher win rates. Larger opportunities. More customers. This system will shows you how modern marketing can help on all of these fronts. Done right, marketing will help you win more.
Marketing Leaders
There has been a seismic shift in the responsibilities of marketing leaders in the past decade. This system will give you new tools to not only work smarter with your teams but in cross-functional teams, as well. If you need to better understand today’s tools, this for you.
Section 1: Uncover & Influence
Marketing, Data, & Winning
Lead Generation
Generating leads is consistently a top priority (and difficulty) for businesses. We will explore over a dozen tools and see examples of how they are used. In our exploration, we will look at the pros and cons of using each of these tools and examine how they can be integrated.
Nurture & Sales Handoff
Section 1
Marketing, Data, & Winning
We begin by developing an understanding of what current marketing should be doing for any business. We look at how and why it has evolved. We will understand how to create actionable information from data. Additionally, we will explore how data can help develop a culture of measured risk-taking – crucial to compete in today’s ever-shrinking world.
Lead Generation
Generating leads is consistently a top priority (and difficulty) for businesses. We will explore over a dozen tools and see examples of how they are used. In our exploration, we will look at the pros and cons of using each of these tools and examine how they can be integrated.
Nurture & Sales Handoff
Turning leads into customers requires the synchronization of marketing and sales. We will go into detail on how marketing can maintain meaningful connection with people on a one-to-many basis until prospects are ready to do business. We will also delve into how you can measure the efforts of your revenue pipeline to make ROI-based decisions for improvement.
Section 2: Define & Leverage
Purpose
Goals
The goals you choose to focus on determine how far you will go as a company. We will see what separates companies in their ability to innovate and scale.
Technology
In the past decade, there have literally been thousands of pieces of software developed to support marketing and sales efforts. We will cut through the weeds and discuss how to choose, and use, the key three pieces of software every business needs to focus on first.
Section 2
Purpose
Goals
The goals you choose to focus on determine how far you will go as a company. We will see what separates companies in their ability to innovate and scale.
Technology
In the past decade, there have literally been thousands of pieces of software developed to support marketing and sales efforts. We will cut through the weeds and discuss how to choose, and use, the key three pieces of software every business needs to focus on first.
Section 3: Build & Run
Processes & People
Marketing today is complex. Learn three frameworks that keep you and your teams on track when used together properly. We will also discuss the roles of people in marketing and how to prioritize building out your team and capabilities.
Branding
Strategy
The capstone of this workshop brings everything we have discussed together to develop your strategy. You will assess where your business is and understand how to develop strategies that address short-term needs while supporting a long-term vision.
Section 3
Processes & People
Marketing today is complex. Learn three frameworks that keep you and your teams on track when used together properly. We will also discuss the roles of people in marketing and how to prioritize building out your team and capabilities.
Branding
We will define what a good brand is and how a brand strengthens your top line. Our materials show you how companies develop a brand and you are given a couple of fun exercises built to help you define yours.
Strategy
The final component of this system brings everything together to develop your strategy. You will assess where your business is and understand how to develop strategies that address short-term needs while supporting a long-term vision.
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Get FREE revenue generation information sent straight to your inbox.
We hate spam too. Your information will never be sold or shared with anyone.