Free in-person session · Thursday, September 24, 2026
MISSING THE MARK
Where good businesses lose revenue.
Real stories from several clients who did the work, created raving fans, and still missed. You score your own company as each one unfolds. You walk out with a number out of 30 and your biggest revenue leak revealed.
Learn from mistakes that cost others millions
No theory. No buzzwords. No pitch from the stage.
We’ll walk you through real examples from several clients. Established businesses that spent the money and did the work, run by smart people who were sure they had it handled.
In every one, the thing quietly costing them millions was obvious the moment we found it, and invisible right up until then. That’s how a silent revenue leak works. It doesn’t feel like a problem. It feels like business as usual.
Here’s the part that matters: as each example is discussed, you score your own company on a printed card. You’re hunting for your own leaks. The ones costing you right now.
By the end you hold a number out of 30, you know exactly where you’re silently bleeding revenue, and you walk out with the first move to fix it and grow.
Our Agenda
3:00 – 3:30 Wine Reception
3:30 – 4:30 Presentation/Discussion
4:30 – 5:00 Wrap Up / Q&A
Location
Forum 4 Building
8529 Six Forks Dr
Raleigh, NC 27615
The conference room is to the right as you walk into the building. Parking deck next door.
Reserve your seat
Diagnose your business
You walk out with your own diagnosis, not a stack of notes to figure out later.
Your score
A number out of 30
Your company rated on all six revenue areas, scored in your own hand as the stories unfold.
Your biggest leak
The one area that's costing you
The single area draining the most revenue right now, circled on your card so you can't unsee it.
Your first move
A 90-day priority
The specific thing to fix before anything else, so Monday morning has a clear starting point.
You won't spot it from the inside
There are six places a business quietly loses money. Most owners can name one or two. The ones doing real damage are usually the ones you can’t see from where you sit.
Every client in these stories was sharp and close to the numbers. None of them caught it alone. So this session hands you a scorecard and walks you through all six, one at a time, using other companies’ misses as your guide.
Some areas you’ll breeze through. One or two will sting. Those are exactly the areas worth your afternoon.
Who should be in the room
Owners and leaders of established businesses doing $1M to $50M in revenue. If you’ve spent real money on growth and you’re not sure it’s working, this session is built for your seat. If you’re pre-revenue or still chasing your first handful of customers, it isn’t the right fit yet, and that’s okay.
Your host
Steve Doyscher has spent 25 years generating revenue for businesses, from Fortune 1000 companies to Main Street. He runs B2B Growth Coach, a Triangle-based firm where he serves as fractional CMO for companies between $1M and $50M in revenue.
His talks come from real client work: what moved revenue, what wasted money, and how to tell the difference. He holds an MBA from the Carlson School of Management.
Missing the Mark · a B2B Growth Coach session Questions? sdoyscher@b2bgrowthcoach.com