Communications Track
Get the tailored communications you need to reach your goals and continue to improve
Comms Track
Get the tailored communications you need to reach your goals and continue to improve
Engage your potential clients and current customers with communications that arrest attention and spur action. Our 5-step process ensures that you’ll get the most efficient path to effective communications.
Step 1 – Architecting your revenue generation communications strategy
We meet to understand details of current communication efforts. We then determine goals and build a plan to achieve them. This includes dependencies, milestones and timelines.
Step 2 – Building your base
Think of your revamping your marketing communications like building a house. The foundation consists of your:
- Brand identity – Logo, color palette, font set, etc.
- Website
- Collateral
These are static items that your prospects come into contact with all the time. If they don’t represent you well, they will drag down the efforts of everything that follows. These are the first items we will look to for improvement opportunities.
Step 3 – Building your audience
With your base built in the prior step, we turn attention to your ongoing organic efforts. These are the things you do to gain attention without spending money on advertising. Organic efforts include (but are not limited to):
- Blogs
- Social media
- SMS
- Events
We integrate your content and event planning to create a flywheel that produces not only interest, but revenue. We do this in the second step because these efforts will strategically be driven by, and directly support our revenue generation strategy.
Step 4 – Fueling awareness
We develop focused short-term bursts of communication to generate awareness. These efforts can be used to drivee awareness of your brand, an event or a promotion. These campaigns strategically incorporate all forms of communication. This includes all channels mentioned to this point and:
- Performance television advertising
- Social media advertising
- Search engine advertising
- Billboard and outdoor advertising
- Geofencing and IP targeting
Step 5 – Improve Results
The best companies know that growth doesn’t happen by accident. It also doesn’t happen by guessing. We work to deliver ever-improving results by analyzing data, developing hypotheses, and testing potential improvements across all channels. This critical step ensures the best use of channels, budget, and individual communications. This is why we encourage clients to take advantage of our Gear Up Track so we can accurately make adjustments to improve results.
Final Deliverables:
In this track, you'll receive:
Tailored Solutions for your Growth
We can promise you that you’ll get the right tool for each need you have. Need a fresh website? No problem. Need to drive awareness through television and billboards? We’ve got you covered. Do you want to build an online audience through social media? Yeah, we do that too.
Since we are a consortium of talent who cover the spectrum of marketing communications, we have every tool in the toolbox at our disposal.
This means we tailor solutions based on your growth, not on what we have to push.
“If the only tool you have is a hammer, you tend to see every problem as a nail.”
— Abraham Maslow, Philosopher circa 1966