360 Advisory • Hands‑On Workshop

Business Diagnostic summit

Reveal blind spots. Prioritize smart moves. Build a plan.

Discover how the connections between marketing, finance, HR, real estate, and exit planning can help you leverage your business—and receive a confidential diagnostic to guide your next steps.

Date
Wednesday, Nov 12th
Time
7:30 – 10:00 AM
Format
Breakfast + Workshop + Q&A

Location
Raleigh, NC

360 Advisory • Hands‑On Workshop

Business Diagnostic summit

Reveal blind spots. Prioritize smart moves. Build a plan.

Discover how the connections between marketing, finance, HR, real estate, and exit planning can help you leverage your business—and receive a confidential diagnostic to guide your next steps.

Date
Wednesday, Nov 12th
Time
7:30 – 10:00 AM

Format
Breakfast + Workshop + Q&A

Location
Raleigh, NC

Do you stand out (bad) or stand apart (good)?
Positioning & Brand meet Data & Research
Does your system attract top talent?
Human Resources meets Marketing and Tech
In the future, will you be ready for what's next?
Owner Readiness meets All Business Functions
Do your Financials Clearly Signal Value and Bankability?
Internal Accounting meets Financing & Risk Perspective
Is your Footprint Helping or Hurting Valuation and Financing
Real Estate meets Financing Structure

Why Attend

Business owners are expected to know it all—marketing, sales, finance, HR, real estate, exit planning—but the truth is, no one has the time to master every function. That’s where the Business Diagnostic Summit comes in.

This event brings together experts in marketing and sales, business brokerage, banking, commercial real estate, and human resources to give you a holistic view of your business health. You’ll gain insights into areas you may not even realize are holding you back and walk away with a tailored diagnostic report that highlights where to focus for growth, protection, and future readiness.

Through interactive sessions, you’ll not only learn how to tackle business problems that span multiple functions but also leave with a clear blueprint for your next steps.

If you want to stop guessing and start moving forward with confidence, this event is built for you.

360 Advisory Team

Steve Doyscher, MBA

Founder, B2B Growth Coach • Revenue Generation

Multi‑disciplinary strategist across marketing, sales enablement, data, and ops.

Van Daughtry

Foounder, Van Daughtry Consulting • Exit Readiness

Guides owners to maximize value and plan successful exits.

Jennifer Murray

President, Onboard Solutions • Human Resources

Helps small businesses compete for top talent, strengthen culture, increase engagement, and reduce turnover.

Michael Goddard

SBA Business Development Officer, Fidelity • Banking

Specialist in SBA‑backed financing for acquisitions and growth.

Amy Hoke

Senior Banker, Fidelity • Banking

Builds strong partnerships to tailor solutions that help clients reach their financial goals.

Diego Munoz

Advisor, KW Commercial • Real Estate

Commercial real estate advisor focused on strategic footprint decisions.

Agenda

7:30 – 8:00

Welcome & Breakfast

Set your objectives and learn how the connected model creates leverage across your business

8:00 – 9:00

Case Files: Marketing ↔ Finance ↔ HR ↔ Real Estate

Real examples showing how decisions in one function impact cash flow, hiring, and growth velocity

9:00 – 9:30

Diagnostic and Panel Q&A

Guided self assessment to surface hidden gaps and opportunities in your operations and go-to-market

9:30 – 10:00

Action Plan

Prioritize your next move. Receive your confidential business diagnostic at wrap-up.

Event Location

Business Impact Center
8045 Arco Corporate Drive Suite 110-A
Raleigh, NC 27617

Who Should Attend

Owners & CEOs

Leading $2M–$50M SMBs aiming to grow share and margin.

COOs & CFOs

Looking to align people, process, and capital with strategy.

Reserve your seat

Space is limited. Complete the form to receive confirmation and event details.

Wednesday, Nov 12th
7:30am – 10:00am

Business Impact Center
8045 Arco Corporate Drive Suite 110-A
Raleigh, NC 27617

Register now

FAQ

Is this for any industry?

Yes. We focus on the universal levers: positioning, pipeline, capital, people, and footprint.

What should I bring?

Bring your questions and your top 3 challenges. We’ll guide you from there.

Will I get the materials?

You’ll receive a summary of your tailored business diagnostic after the event.

B2B Growth Coach

CRO‑level strategy + full‑stack execution (web, creative, media, automation, events).

Contact
Raleigh, North Carolina • info@b2bgrowthcoach.com